Tuesday, November 21, 2006

Saving the World, One Purchase at a Time

THis ties in nicely with the discussion I often have in intro clases about how if you are paid a percentage of profits, it may be that people "play games" with the profits numbers so as to not have any left.

Incidentally, BonaResponds is one of the charities that receives money from Goodsearch. We get about 1 cent per search if you list BonaResponds as the charity.

Saving the World, One Purchase at a Time:
"GoodSearch.com, an Internet search engine, gives 50 percent of its advertising revenue to a huge slate of charities chosen by its users.

It’s important to note that these companies are giving away a percentage of revenue, not profit. That means they’re putting their balance sheet more at risk than an organization where giving is dependent on making money for its owners first. "

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